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Khabib vs Gaethje ‘only FIFTH in PPV buys in 2020’ as UFC 254 falls short of forecasts

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Dana White (right) says Khabib Nurmagomedov could break the pay-per-view record against Justin Gaethje at UFC 254 © Said Tsarnayev / Reuters | © Jasen Vinlove / USA Today Sports
‘This thing’s trending off the CHARTS’: Khabib’s UFC return against Gaethje ‘on course to OUTSELL fight with McGregor,’ says White

Sure enough, the lack of a primetime slot appears to have had a significant impact on the viewership as the event had to compete with college football.

According to the Nielsen Rating System, the preliminary card – which began two hours earlier – averaged just 343,000 viewers on ESPN2, making it the lowest-rated UFC broadcast of the year.

Nurmagomedov extended his record to 29-0 in the main event as he defended his lightweight title for the third time in his second-round submission of Gaethje, before announcing his retirement from the sport.

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