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However, Kazakh tourism board Deputy Chairman Kairat Sadvakassov said the 2020 ad campaign is quite apt. “Kazakhstan’s nature is very nice. Its food is very nice. And its people, despite Borat’s jokes to the contrary, are some of the nicest in the world,” he said in a statement.
Actor Sacha Baron Cohen himself told the Times that his portrayal of Kazakhstan in the movies has “nothing to do with the real country” and that he created a “wild, comedic, fake world.”
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