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“I love watching woke CEOs tank their companies,” said another observer.
I love watching woke CEOs tank their companies
— WDMoor (@wdmoor) October 23, 2020
Others supported Barrett’s approach, however, saying he may benefit from “free advertising” generated by the email controversy.
It’s not insane. Yes, it alienates non-Democrat customers but it brings the company an incredibly high level of free advertising. The number of customers he attracts simply through name recognition will dwarf the number of customers who leave.
— Independent Moderate (@Indimod) October 23, 2020
There were also executives who applauded Barrett’s move. CleanChoice Energy CEO Tom Matzzie, who promotes Black Lives Matter on his Twitter profile, called Barrett a “hero.” Another BLM-backing entrepreneur, Thomas Fuchs of the software firm Noko, thanked Barrett and said, “I’m in the same boat – I depend on a functioning society on being able to run my business.”
Thank you for speaking out. As the owner of a small business
I’m in the same boat—I depend on a functioning society on being able to run my business. A corrupt fascist state will hurt my business and my customers.
— Thomas Spooks #BLM (@thomasfuchs) October 23, 2020
— Tom Matzzie (@tommatzzie) October 23, 2020
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