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Yelp has been touting its potential as a tool for social justice for years, but the arrival of BLM has kicked things into overdrive, with reviews highlighting “black-owned businesses” up 617 percent for the summer compared to the same period last year and mentions of “women-owned businesses” increasing 114 percent.
The platform debuted a tool to specifically search for (and identify as) black-owned businesses in June. Last month, Yelp reported that 60 percent of listed businesses that closed temporarily during the economic shutdowns triggered by the Covid-19 pandemic will not reopen, representing nearly 100,000 companies.
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